16 March 2015

AIRA Brand Re:Fresh

A brand re:fresh project is always embraced by the Designate team, as we flex our creative muscles and explore ways in which an established brand can be re-invigorated without stripping it of its existing brand equity.

In 2014 the Designate team was given the opportunity to partner with Australasian Investor Relations Association (AIRA) on their brand re-fresh, and will be rolled out with a soft launch with application to touch points such as their website. The brand refresh was well received and provides AIRA with a strong opportunity to strengthen their position as leading industry experts.