03 July 2012

Bite-Sized Westpac Shareholders News Released for Smart Phones

With statistics indicating that more people will access news via mobile technology than computers by next year, companies that value communicating with their stakeholders are seizing the opportunity afforded by smart phones and tablets.

Designate Investor recently launched Australia’s first Shareholder Newsletter as a purpose-built mobile site for Westpac. By breaking up the content into interactive, bite-sized snapshots, shareholders now have the option of reading their news on the run on their smart phones and tablets (such as iPhone or iPad). There is no denying that companies are now embracing the new technology and new opportunities, and considering how to best communicate across the range of mediums.