In 2016, Caltex’s business was transitioning from mostly operational to retail business. Partnering with Designate for the third year the objective was to create an Annual Reporting suite which clearly visualised this message. With expertise in both design and investor communications, a strong knowledge of Caltex’s company and business practices and a solid, existing working relationship with the client, Designate were able to produce high quality work that reflected the objective.

This included, a print and online Annual Review, Annual Report, Notice of Meeting, Executive and Concept photography, 6 page company profile and a share buy back Transaction Document.