After recently completing a brand refresh, Beach Energy was eager to showcase the new brand application in their 2019 Annual Report, embracing the visual language with engaging typography, imagery and iconography. Key objectives included breaking down complex information so that it could be easily digested, and delivering on their results deadline.
This year the 2019 Annual Report key messages were crafted to communicate their achievements of transition and developing a strong growth platform. The new brand was applied consistently throughout; a bold, clean and cohesive application championed simple wayfinding and considered infographics. The focus for infographic development was on the company’s performance at a glance and their strategic pillars. Key sections were clearly articulated to ensure high shareholder engagement. To meet critical deadlines, a clear strategy was developed from the outset with the project schedule and stakeholders being meticulously managed throughout.