In 2015 Woolworths wanted their shareholder communications to reflect their focus on the customer, uniting with Designate to showcase the interaction between their employees and customers in an Annual Reporting Suite. Designate produced their print and online Annual Report, Notice of Meeting, Chairman’s Letter, Board and Concept Photography and online and PDF Sustainability Report. As Woolworths is such a large organisation, with many shareholders it was crucial that Designate designed all aspects of the reporting suite to be easily accessible, clear, concise and engaging to communicate Woolworths messaging, strategic direction, financial and business highlights.